Top Multichannel Marketing Tools for 2019

Abbey Houston
2 min readApr 10, 2019
Image Source: Pixabay

What is Multichannel Marketing?

Multichannel marketing is practice of interacting with users using direct and indirect communication channels like websites, direct mail, mobile, email etc.

Why We Choose a Multichannel Marketing Strategy?

There are several answers to these questions, but we will focus on two most important.

1) Meet customers where they are

2) Multichannel customers spend more.

How to Succeed with Multichannel Marketing Strategy

Here are few ways to succeed in Multichannel Marketing:

- Find your target customers on their platform of choice

- Be personal

- Integrate MarTech

Best Tools for the Multichannel Marketing

If you want to maximize multichannel marketing, here are some tools that you can use for different channel.

1) Email Marketing

Email marketing is the best tool to interact with users directly. The email marketing tool will depend on several factors:

- Budget

- Segmentation

- Number of contacts

In the market, there are so many email marketing tools available like:

a) Mailchimp

b) Pardot

c) Get response

2) Phone

Using phone, we can market directly.

Some of the important tools that can be used in this channel:

- Aircall

- Pipedrive

3) Social Media

Social Media marketing is the internet marketing that involves creating and sharing content to the right users. Here are some of the tool that can be used in social media marketing:

- Buffer

- Buzzsumo

- Hootsuite

4) Live Chat

Live chat is often solely thought of as a customer support tool and tends to be overlooked from a lead sales perspective.

Most of the customers favor live chat support over another channel.

Here are some important tools that used for Live Chat.

- LeadBot

- Freshchat

5) Organic/SEO

Organic SEO is most important for their overall marketing strategy. Using PPC and SEO can produce better results especially when starting your multichannel marketing.

6) Lead Management Tools

Lead Management tool does much more than just managing the leads. It Impacts sales directly

Here are some lead management tools that can managing leads easily.

- Hubspot

- Eloqua

- Marketo


The list of tools above is a glimpse of some tools that can help multichannel marketing.

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