Top Multichannel Marketing Tools for 2019
What is Multichannel Marketing?
Multichannel marketing is practice of interacting with users using direct and indirect communication channels like websites, direct mail, mobile, email etc.
Why We Choose a Multichannel Marketing Strategy?
There are several answers to these questions, but we will focus on two most important.
1) Meet customers where they are
2) Multichannel customers spend more.
How to Succeed with Multichannel Marketing Strategy
Here are few ways to succeed in Multichannel Marketing:
- Find your target customers on their platform of choice
- Be personal
- Integrate MarTech
Best Tools for the Multichannel Marketing
If you want to maximize multichannel marketing, here are some tools that you can use for different channel.
1) Email Marketing
Email marketing is the best tool to interact with users directly. The email marketing tool will depend on several factors:
- Budget
- Segmentation
- Number of contacts
In the market, there are so many email marketing tools available like:
a) Mailchimp
b) Pardot
c) Get response
2) Phone
Using phone, we can market directly.
Some of the important tools that can be used in this channel:
- Aircall
- Pipedrive
3) Social Media
Social Media marketing is the internet marketing that involves creating and sharing content to the right users. Here are some of the tool that can be used in social media marketing:
- Buffer
- Buzzsumo
4) Live Chat
Live chat is often solely thought of as a customer support tool and tends to be overlooked from a lead sales perspective.
Most of the customers favor live chat support over another channel.
Here are some important tools that used for Live Chat.
- LeadBot
- Freshchat
5) Organic/SEO
Organic SEO is most important for their overall marketing strategy. Using PPC and SEO can produce better results especially when starting your multichannel marketing.
6) Lead Management Tools
Lead Management tool does much more than just managing the leads. It Impacts sales directly
Here are some lead management tools that can managing leads easily.
- Hubspot
- Eloqua
- Marketo
Conclusion:
The list of tools above is a glimpse of some tools that can help multichannel marketing.
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