Top 15 Major B2B Marketing Trends for 2020 and Beyond

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Introduction

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#1. Use of Chatbots Will Continue to Increase

#2. More Use of Messaging Apps in Business

#3. Artificial Intelligence Will Be More Pervasive

#4. Personalization

#5. Growth of Influencer Marketing

#6. Transparent Data Handling

#7. Consolidating Marketing into One Platform

#8. Content Marketing Will Continue, With a Strong Focus on Interactive Content

#9. Google Ads Will Be More Optimized, Thanks to Smart Bidding

#10. Visual Search Will Gain More Traction

#11. Growth of Social Commerce

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#12. An Automated Omni-Channel Marketing Approach

#13. Geo-Fencing Will Continue to Grow

#14. Increased Use of User-Generated Content (UGC)

#15. More Reliance on Predictive Analytics

Conclusion

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