Lead Generation Strategy: Defining Clear Customer Profiles and Buyer Personas

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Introduction

What is a Buyer Persona?

To Ensure High Quality Lead Generation

To Customize Your Content Marketing Campaigns

To Create Alignment Between Sales and Marketing

7 Components of a B2B Buyer Persona Description

1. Current Job Title and Decision-Making Powers

2. The Persona’s Goals

3. Their Typical Day

4. Attributes of Their Organization

5. The Persona’s Pain Points

6. Barriers to Doing Business

7. Purchase Decision Criteria

How to Develop Accurate Marketing Personas

Bottom Line

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