Lead Generation Strategy: Defining Clear Customer Profiles and Buyer Personas

Pixabay

Introduction

From a lead generation standpoint, a successful buyer’s journey should end in a purchase. But every customer is unique, hence every buyer’s journey is bound to be different. It can be daunting to approach a diverse audience without narrowing down the members who make up that audience. Not to mention, any content…

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Etsy Is A Great Place To Start Your Brand, and a Terrible Place To Let It Die.

Digital Marketing Is An Investment, Not An Expense

TNB Bi-weekly Report(From August 29th to September 11th)

Best Digital Marketing Practices, Tips and Strategies 2019 (Facebook, Twitter, Instagram…

Marketing Should Be Murder!

Do you think you know about Marketing?

Top 10 OKR for Content Marketers

What Shipped: Issue 8, 2020

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Abbey Houston

Abbey Houston

More from Medium

How much time does it take to instrument your product?

#62 Modern Distribution #5: Optimize for Next Best Action via Agile Execution

A/B Testing in Growth Marketing

Observing parallels in product and growth marketing

Work from home desk with monitor displaying ‘do more’ across the screen