Lead Generation Strategy: Defining Clear Customer Profiles and Buyer Personas

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Introduction

What is a Buyer Persona?

To Ensure High Quality Lead Generation

To Customize Your Content Marketing Campaigns

To Create Alignment Between Sales and Marketing

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7 Components of a B2B Buyer Persona Description

1. Current Job Title and Decision-Making Powers

2. The Persona’s Goals

3. Their Typical Day

4. Attributes of Their Organization

5. The Persona’s Pain Points

6. Barriers to Doing Business

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7. Purchase Decision Criteria

How to Develop Accurate Marketing Personas

Bottom Line

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