Lead Generation Strategy: Defining Clear Customer Profiles and Buyer Personas

Abbey Houston
6 min readMay 21, 2019
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Introduction

From a lead generation standpoint, a successful buyer’s journey should end in a purchase. But every customer is unique, hence every buyer’s journey is bound to be different. It can be daunting to approach a diverse audience without narrowing down the members who make up that audience. Not to mention, any content…