How to Get More Results Out of Your Marketing Funnel — UnboundB2B

Image Source : Pixabay


The marketing funnel was developed in 1898 by Ad agency executive Elias St. Elmo Lewis. He broke down the marketing journey into four distinct stages including awareness, interest, desire, and action, commonly known by the acronym AIDA. Even today, marketing funnels still use this basic template.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

How to Choose The Right Colors for Your Lifestyle Brand

“Ahh I will just put it on Product Hunt”… this is what I learnt.

Building a modern alcohol brand: how to connect with an increasingly aware audience

What’s New? Top Trending Products on Instagram in 2022

Success was never easy

What type of business plan are you going to write?

Will People Download My Files If I Put Them Behind A Form?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Abbey Houston

Abbey Houston

More from Medium

Marketing Trends of 2022

Do You Have The Right Strategy?

Discover customer persona b2b business tips to quadruple profits

customer persona b2b

The Real Way of Marketing.