How to Get More Results Out of Your Marketing Funnel — UnboundB2B
8 min readApr 24, 2019
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Introduction
The marketing funnel was developed in 1898 by Ad agency executive Elias St. Elmo Lewis. He broke down the marketing journey into four distinct stages including awareness, interest, desire, and action, commonly known by the acronym AIDA. Even today, marketing funnels still use this basic template.