How to Get More Results Out of Your Marketing Funnel — UnboundB2B

Abbey Houston
8 min readApr 24, 2019
Image Source : Pixabay


The marketing funnel was developed in 1898 by Ad agency executive Elias St. Elmo Lewis. He broke down the marketing journey into four distinct stages including awareness, interest, desire, and action, commonly known by the acronym AIDA. Even today, marketing funnels still use this basic template.