A Powerful Marketing Strategy for SaaS: Drip Marketing Campaigns

Abbey Houston
7 min readJun 11, 2019
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Introduction: What is a Drip Marketing Campaign

Drip marketing refers to sending a stream of marketing messages (usually via email) to prospects, leads and customers, to stimulate conversion. This process is usually coordinated with the help of marketing automation software. The long sales cycle experienced in SaaS buying…