Introduction If anyone told you that one day, you would have to market and sell your products virtually, you would have probably asked them to check if their crystal ball was broken, right? Yet, here we are; social distancing is the norm and like it or not, you have to conduct…

Introduction COVID-19 has affected businesses across the globe and governments are focused on slowing its spread. As things stand now, there are no definite predictions on how long the pandemic will last. Reduced travel, low in-person engagements and cancellation of live events due to the pandemic has left B2B marketers struggling…

Introduction In 2019, the B2B sector was readying itself for an imminent recession. All the signs were there. The China-US trade war and Brexit issues were taking a toll on the global economy. Savvy enterprises were readying their 2008 Great Recession survival kits and strategies to cope with the oncoming panic…

Introduction Account-based marketing is not the most common phenomenon, but marketers in the know value it nonetheless for its fast results. If you are looking for a new marketing strategy to include in your campaign, look no further than ABM. Here are the seven ways to achieve results with account-based marketing. #1 Find Out What Matters to Your Customers …

Introduction The world is reeling from the effects of the ongoing coronavirus epidemic, which less than two months ago was mainly known as the Wuhan virus. Its spread across 150 countries has now caused over 7,500 deaths and infected 189,000 others. In the US, the death toll has passed the 100…

Introduction With each new year comes the opportunity for reinvention. What’s past is prologue, after all: now’s the time to achieve something new and take your business to the next level. …

What Is Lead Generation? Lead Generation is a practice of noting, screening, and inclining potential customers toward your product or service. In other words, it’s the use of standard techniques in driving customers to your business and ultimately converting them. It’s a process that doesn’t only identify and invite, but also categorizes and filters…

As a marketer, manager, or business owner, understanding your audience is everything. Sometimes, your audience may change or evolve, and you need to be aware of how your target audience shifts as you try to absorb and engage them in your agenda. That said, engagement is a two-way relationship. …

Introduction The world has become a global village, thanks to technology. People now connect with friends, family, colleagues and business acquaintances from all over the world as though they were in the same room. …