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Introduction

Content, landing pages, great title, impressive-looking slides … these are just some of the components that you need to run a webinar campaign.

But do you know to pull all these components together and tie them in a neat little bow? Do you know fashion an effective webinar campaign strategy out of all these marketing tactics?

Sure, content works well, but where does it come in? What type of content should you create, when should you post it and on which platforms? The same questions can go for landing pages, or really any campaign strategy you use.

Before we go into answering all these questions, let’s first answer, “why webinars?” Why are they such a crucial part of your brand marketing? …


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unboundb2b

Introduction

If anyone told you that one day, you would have to market and sell your products virtually, you would have probably asked them to check if their crystal ball was broken, right? Yet, here we are; social distancing is the norm and like it or not, you have to conduct complicated product demos on zoom. The challenge is even worse for you if your client base is made up of people with a “seeing is believing” mentality and need to touch before they buy. …


Introduction

COVID-19 has affected businesses across the globe and governments are focused on slowing its spread. As things stand now, there are no definite predictions on how long the pandemic will last. Reduced travel, low in-person engagements and cancellation of live events due to the pandemic has left B2B marketers struggling to meet their lead generation targets. The uncertainty created by Covid-19 means that B2B sales leaders and marketers have to find new ways of generating leads.

In many companies, evidence shows that sales leaders are moving with speed to navigate the pandemic. Their eyes are focused on the changes they need to make to enable their businesses survive the pandemic and prepare for recovery. …


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Unboundb2b

Introduction

In 2019, the B2B sector was readying itself for an imminent recession. All the signs were there. The China-US trade war and Brexit issues were taking a toll on the global economy. Savvy enterprises were readying their 2008 Great Recession survival kits and strategies to cope with the oncoming panic. Recessions are terrible for revenue and sales.

In 2008, most businesses choked back their spending on tactical marketing and sales, to weather the economic storm. They lowered product and services prices to encourage buying and channeled their budgets towards product development. …


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Introduction

Account-based marketing is not the most common phenomenon, but marketers in the know value it nonetheless for its fast results. If you are looking for a new marketing strategy to include in your campaign, look no further than ABM. Here are the seven ways to achieve results with account-based marketing.

#1 Find Out What Matters to Your Customers

First and foremost, you need to determine what it is that matters to your customers the most. …


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Unboundb2b

Introduction

The world is reeling from the effects of the ongoing coronavirus epidemic, which less than two months ago was mainly known as the Wuhan virus. Its spread across 150 countries has now caused over 7,500 deaths and infected 189,000 others.

In the US, the death toll has passed the 100 mark with 50 states reporting cases of the novel virus. There have been death reports from 18 different countries. The grim report from most health systems is that the virus is not going away soon.

People have been asked to adhere to social distancing. Should the measure fail to contain the virus spread in the US, which is said to be in a tipping point, the situation could get out of hand, as it has done in Italy. Europe has become the focal point of the epidemic as the spread stabilizes in China, with Italy reporting 31,000 new cases and 2,508 deaths. …


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Introduction

With each new year comes the opportunity for reinvention. What’s past is prologue, after all: now’s the time to achieve something new and take your business to the next level. You could do something simple like reshuffle your office, invest in a new logo, or pick a new slogan — or you could do something more consequential like step up your marketing efforts.

Marketing trends to be a point of weakness for even the best businesses. There are so many possible methods to use — and so many ways to implement them — that plenty of things can go wrong. It’s particularly key in the B2B world where prospective (or existing) customers tend to have much greater expectations. …


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What Is Lead Generation?

Lead Generation is a practice of noting, screening, and inclining potential customers toward your product or service. In other words, it’s the use of standard techniques in driving customers to your business and ultimately converting them.

It’s a process that doesn’t only identify and invite, but also categorizes and filters customers according to the amount of interest they show in buying from you.

What Is B2B Lead Generation?

B2B lead generation could be attributed to the process of identifying prospective customers (or potential buyers) for your product or service.

The key elements of B2B lead generation include:

  1. Finding companies that would benefit from the product or service you sell. …

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As a marketer, manager, or business owner, understanding your audience is everything. Sometimes, your audience may change or evolve, and you need to be aware of how your target audience shifts as you try to absorb and engage them in your agenda. That said, engagement is a two-way relationship. In short, both parties (business and audience) need to have meaningful conversations about what they want.

Why Audience Engagement is Critical

Audience engagement can mean a variety of things to different businesses. However, it is commonly used to refer to how interested an audience is with your content and how much the audience participates in the content (clicks, reading/watching, sharing, referring, linking, buying, sharing, and responding). It is useful to monitor audience engagement because it can be used as a metric to measure how much your audience enjoys what you are marketing and producing. …


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Introduction

The world has become a global village, thanks to technology. People now connect with friends, family, colleagues and business acquaintances from all over the world as though they were in the same room. Thanks to the internet and smart devices, information is also more accessible to consumers, which makes it easy for businesses to promote brand awareness through digital media.

There are clear signs that most brands will continue to increase their digital marketing budgets from 2020 going forward. …

Abbey Houston

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