15 Ways That Customer Testimonials Can Help to Grow Your Business

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Introduction

Why are Testimonials Good for Businesses?

1. Improve Business Credibility

2. Connect with Potential Customers at an Emotional Level

3. Use the Power of Storytelling to Grab Attention

4. Build Client Loyalty

5. Customers Practice their Referral “Pitch”

6. Connecting through Natural Language

7. Opportunities to Improve (and Grow)

8. Improving Staff Loyalty

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9. Shareability

10. Testimonials Surpass Analyst Reports in Importance

11. Influence Purchase Decisions

12. Higher Click Through Rates (CTR)

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13. Reviews Generate more Leads than Case Studies and most other Vendor Resources

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14. Take Advantage of Video Marketing

15. Show Up on Search Rankings

Bottom Line

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